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Creating Internet Presence

6/16/2012

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I subscribe to things that interest me.  Unfortunately, I also get a lot of Junk mail from everyone's daily newsletters.  However, there are a few people who stick out to me because of their forth right integrity and realness.  Grant is one of them.  Below you'll find an article from Grant Cardone, which is pretty much a quick tidbit of what it takes to generate a powerful internet presence and marketing database.
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written by Grant Cardone

Creating an internet presence requires more effort than building a website and hiring a geek to manage your Facebook page. And don't think you can learn about it in a two day seminar. That would be like thinking you could cap the BP spill with a toothpick. Just like you cannot master leadership skills at a 3 day retreat you will not create a true sustainable presence on the internet by delegating it to tech geeks and gurus.

I have spent tens of thousands of dollars on fancy websites only to find out that the moment they were live they were already dated and no one could find them. Then I spent hours in meetings with supposed SEO gurus who told me it would take me years and hundreds of thousands of dollars to create the presence I wanted. The first thing to understand is the enormous and massive opportunity. Estimates suggest the internet will have just under 2billion unique visitors this year with 4.2 billion unique internet addresses, housed in some 44+ million servers that consume 5% of the world's electricity. Amazingly, the internet comprises some 40 million gigabytes of information which only weighs 56 millionths of a gram. In 2009 some 90 trillion emails were sent, from over 235 Billion different websites, of which 80% were spam. The point of all these facts is that you must think in terms of a universe that is massive, yet weighs nothing. For a company or individual to create a presence in this vast universe and then maintain that presence it will take more than a fancy website, a techno-geek, a guru, a Facebook page, a tweet or two and a few video testimonials on YouTube. 

First let's dispell some myths:
1) No one guru can create a presence for you.
2) You can not delegate this activity.
3) The internet is bigger than a department.
4) SEO, Social Networking, Blogging, Video do not stand alone as efforts.
5) It does not cost 100's of thousands of dollars.

Your internet presence initiative will require a massive effort of resources in order to create, maintain and sustain a presence that generates real clients and real money for your company. You will have to utilize all social media not one or the other-- FaceBook, Twitter, MySpace, Flikr, LinkedIn, Buzz and whatever else is to come. You will be forced to blog and write articles for like-minded sites, tweet and use video sites to disseminate, (not advertise) information that is useful and do it in a way that is entertaining. Close out by engaging in traditional efforts like TV and radio to bring even more credibility and life to our ventures and causes.

After multiple frustrated meetings with high priced gurus I committed to travel into this new universe and explore it for myself in order to grow my presence on the internet. The first thing I did was to get my websites setup so that people would have a place to come to find out about me and my company. This should be considered the passive creation of your presence. I then created multiple websites centered around me, our products, our services, our area of expertise and any other endeavors or achievements associated with those sites in order to increase my footprint.

The next steps require the entrepreneurial think and actions where you will take every social media site available; Facebook, Twitter, MySpace, LinkedIn, Buzz and others and USE them to gather people that are interested in your products and services by building fans and followers. The way to do this is to give your audience information that they find valuable and useful. Social media is like creating a place for people to gather. People want to be entertained, feel good, be right, make good decisions, know things others don't, stay connected, make money, save money, hear the latest gossip, and be part of the 'in crowd'. For social media to work you have to be entrepreneurial, creative, engaging and entertaining. Understand the internet is about people not technology.

Now you are going to combine the social networking with Blogging, where you write informative articles for like-minded websites that have similar interests and also launch as much informational video/visual content as you can on YouTube, Daily Motion, Vimeo and the likes. Obscurity is your problem with the internet. This combination of active efforts will create your footprint in the internet universe and the more creative, consistent and relentless you are, the greater your presence will be and the more attention you will get.



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7 Key steps to networking efficiently

6/11/2011

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7 Key steps to networking efficiently
By Pree Dammond

I know you have heard the cliché; Your Network is your Net-worth.  Until, you Network efficiently you may never understand why this is true.  However, I will give you my insight on why I feel that your Network is your Net-worth and how to Network efficiently.

Basically, you are as good as the people around you. It’s the same way in sports.  If you play with Starters, you’ll eventually become a Starter or at least raise the bar on your skill level as such.  It’s the same way in business.  If you network and create business with the business elites, you will become the business elite.

You can’t compare networking in a dance club with a pocket full of business cards to attending a professional Networking Conference or Trade Show event. 

Here are 7 Key steps to networking efficiently.

  1. Prepare a quick 3 to 5 minute Introduction to your business including the services it provide and or the products it’s able to produce.
  2. Always attend a networking event with a ledger/notebook with pen in hand.  Although you have business cards, you may want to write down specific notes about the person or persons you meet to organize them from those you meet that may not serve an immediately purpose for your business.
  3.  Designate a send and receive pocket location for the business cards you collect versus the business cards that you distribute to those you meet at an event.  It always makes you look organize when you can smoothly hand them a card immediately after they hand you theirs.
  4. Sending the follow up email.  A lot of times, most people will follow up with an email immediately after a networking event.  I disagree with this method.  I believe it to be more advantageous for you to send your follow up email at least 2 to 3 day prior to an event.  Include in the email references that will remind the person of your encounter with them.
  5. Stand out from the crowd.  Whether it’s a joke or some sort of conversation piece that you are wearing.  Leave those that you are interested in doing business with something that they can remember you by.  Pens with your business info are a cheap and inexpensive way of giving your new network something memorable and functional.  If not the marketing pen, then something else.
  6. Attend the meeting with your calendar of events.  Every business doesn’t require much time, but if your nature of business does it would be a good idea to bring your calendar in the event of meeting someone you may want to schedule a phone conference or meeting with.
  7. Manage your time with each person you speak with.  It’s a numbers game so do not become so long winded.  The more people you meet, sometimes the better.  I feel that quality out shines quantity on a bad day but your mission is not only to network for resources but to provide resources as well.  You have to brand your company to as many people as possible.
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